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12B2B Magazine Program
Branded • Turnkey • Customizable • Cost-EfficientOne key component for success as a communications provider is having a solid and growing business customer base. Limited in-house resources can make it difficult to consistently talk to, educate, and cross-sell your business customers and prospects.
To help meet these challenges, Cornerstone Group offers print and digital B2B Magazines that enable you to:
- Enhance your reputation as an industry leader by providing compelling and relevant business content.
- Showcase your products and services within the context of industry developments and customer testimonials.
- Stay in front of business customers and prospects on a regular basis despite staff and budget constraints.
We do the heavy lifting — from interviewing, writing, design, and stock image selection to the final production and distribution. It’s all very easy and turnkey for you.
Online "Flip" Version of B2B Magazines
Leverage the contents of your print B2B Magazine by also going digital with the “flip” version. It's a cool way to archive issues on your website and extend the publication’s reach to more business customers.
B2B eNewsletter Program
Want to regularly appear in the inboxes of your business customers and prospects? Our B2B eNewsletter Program offers the same turnkey ease as our B2B Magazine Program, just in a different format.
With your direction, we’ll create a customized B2B eNewsletter featuring articles that spotlight your business customers and promote your communications services. We’ll also handle the programming and email distribution.
Our B2B eNewsletter Program is an affordable way to build customer relationships.
Business Customers Generate More Revenue
It's no secret that business customers typically generate much higher APRU (Average Revenue Per Unit) than do residential customers. However, communications providers tend to allocate a lot more time and resources toward the retention and acquisition of residential customers.
In competitive situations, your business customers are the "low hanging fruit" and the first targeted by competitors. You need a consistent marketing/sales plan in place. That's why Cornerstone Group offers turnkey marketing tools to target your area’s business customers.
"Cornerstone Group has impeccable timing with its B2B Magazine. Securing and retaining business customers is more important than ever and competition is fierce. Cornerstone Group’s B2B Magazine delivers on three crucial elements — it’s smart, it’s polished and it’s a differentiator."